Cali Trends is committed to handling your personal information in a safe, secure and responsible manner.

Our Privacy Policy applies to information collected through the our website, social media, and any additional websites, microsites, mobile sites or applications that Cali Trends may own, operate or sponsor in the future, or any website, microsite, mobile site or applications operated by a third party on which any contest or sweepstakes sponsored by Cali Trends are hosted that expressly adopt, and display or link to, this Privacy Policy (collectively, the "Sites"). Our Privacy Policy does not cover any information collected offline (unless specifically stated). This Privacy Policy describes the information we collect about you, why we collect it, how we use it, and when we share it. We also explain the choices you can make about how we collect, use and share your information.


What information does Cali Trends collect on the Sites?

We may collect personal and other information from you when you establish or update a Cali Trends account, enter a contest or sweepstakes, participate in a survey, quiz or poll, shop online, check the status of an order or review order history, join our mailing list or follow our brands on social networking sites, purchase and send a gift card, download or use our mobile apps, or post customer reviews.Categories of personal information collected include your name, e-mail address, postal address, phone number and credit card number.

We also gather navigational information about where visitors go on our Sites and information about the technical operation of our Sites and services. This information allows us to see which areas are most visited and helps us better understand our customers' experiences at our Sites and tailor communications to our customers' interests. This helps us improve the quality of your online experiences by recognizing and delivering more of the preferred features, areas and services. Our service providers may use cookies and other technologies for these purposes. Information about your mobile device and computer (for example, domain type, browser version, service provider, internet protocol address and geo-location data) may also be collected by us or our service providers to learn about your use of our Sites.

We also collect information from other sources, including from social media and other websites that display authorized Cali Trends branding. For example, if you post a comment on any of our brands' Facebook pages or send us a message on Twitter, we may collect that information as described in this Privacy Policy. We also may collect information about you from commercially available sources such as data aggregators, advertising member networks and public databases. Please note that we may combine or cross reference this information with other information that we collect about you and use it as described here.

How is my information used?

We use the information we collect from you for the following purposes:

  • To process your order and answer your questions about the status of your order.
  • To provide you with periodic e-mails, mailings and other communications about Cali Trends merchandise, services and promotions or to help us learn more about your shopping preferences. You may choose not to receive these communications as described below.
  • To help us improve our online stores and your shopping experience.
  • To provide location-based services, such as suggesting the location of nearby physical stores.
  • To provide advertisements to you about our products and services on our Sites and other websites.
  • To analyze trends and statistics.
  • To protect the security or integrity of our Sites and our business.
  • To contact you if necessary.
  • As otherwise indicated in our Terms of Use.

In addition, if you use the share feature on our siteto share any products with a friend, we may  use your friend's name and the contact information you provide to effectuate such sharing.

Will my information be shared?

Cali Trends is committed to maintaining your trust and we want you to understand when and with whom we may share information collected about you.

  • Advertising member networks & select companies. Like other retailers, Cali Trends participates in advertising member networks with like-minded organizations where we may contribute certain information collected through our Sites – including your name, postal address, email address, telephone number, purchase history, data collected through cookies and other technologies and geo-location data – so that other members may inform you about products or services that might interest you.

We may also make your information directly available to select companies that we believe may offer products or services of interest to you. 

  • Service providers. Cali Trends shares information about our customers with service providers so that we can provide better service to you, such as collecting, storing and managing customer information; providing customer services; taking and fulfilling orders; processing credit card information; conducting promotions and surveys for our brands; suggesting store locations nearby and communicating effectively with our customers. We restrict those service providers from making any use of your information other than to help us provide better service to you.

We may also allow service providers to collect information about your online activities through cookies and other technologies so that these entities can provide certain services to us. For example, we contract with service providers to serve ads on our behalf across the Internet. They will collect information about your visits to our Sites, and your interaction with our products and services. They may also use information about your visits to this and other websites to target advertisements for our products and services. These targeted advertisements may appear on our Sites or on other websites that you visit. Cali Trends also may share aggregated statistical or demographic information about our customers with service providers for customer analytics purposes so that we can better serve you.


  • Sweepstakes, contests or promotions. When Cali Trends conducts contests, sweepstakes, promotions and surveys, or joins with other companies to do so, customers who choose to participate may be asked to provide personal information. We and the other participating companies may use this personal information for such purposes as notifying winners and fulfilling promotional obligations, and may also cross reference customer databases to identify common customers. Information from these activities may be used by Cali Trends and the other participating companies to explore future promotional opportunities. Even if you have chosen not to receive e-mail or postal mail from any of our brand prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from our Cali Trends in connection with that activity if you register for or participate in it. You may choose not to participate in contests, sweepstakes, promotions or surveys if you do not wish to receive information from Cali Trends or share your information with Cali Trends and the other companies sponsoring those activities.
  • Legal & other considerations. Cali Trends may disclose your personal information to others if we believe disclosure is appropriate to comply with law, regulation, legal process or government request; enforce the terms of any of our policies; or protect the rights, property or safety of Cali Trends, our associates or our customers. We may also share your information in connection with or to effectuate a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy, reorganization or liquidation.
  • With your consent. You may be notified at the time your information is collected that it will be shared with a third party. If you proceed with providing your information after receiving that notice, you will be considered to have consented to have your information shared with the third party.

What information is collected by other sites and services?

If you are visiting any of our Sites through a link from another website or search engine, information about your visit to our Sites may be collected by the provider of the other website or search engine. We encourage you to review the privacy policies of these other websites or search engines.

We may also enable you to navigate to other sites and services from our Sites, and we may display content from these other sites and services. We do this for your convenience. We don't endorse or generally have any affiliation with these other sites and services. And we don't control and aren't responsible for their web practices. Whether their content appears within our web environment (like a map frame), or you leave our Sites to view the content on another website, those entities' terms, conditions, and privacy policies govern your online experience unless there's a conspicuously posted statement by us that says otherwise. Please view their terms of service and privacy policies if you have any question about their practices.

Here are some examples of situations where information may be collected by other sites and services:

  • Interactive Maps. We may facilitate easy access to the online maps of content providers like Google, Microsoft, and Yahoo! so that you can get location, driving, and contact information for our stores.
  • Sweepstakes, Contests, and Survey Sites. We may rely on the expertise of other entities to run sweepstakes, contests, and surveys. In these cases, the other entity's privacy policy may apply to any personal information you provide in connection with the event. Please take note of who's running the event in question, and the terms, conditions, and policies that apply
  • Social Networking or Other User-Generated-Content Sites. We may facilitate easy access to social networking sites and other sites that host user-generated content. This may include easy click-through access or "single sign-on" to these sites. The other site's privacy policy applies to any personal information you provide to that site.

Does Cali Trends use location-based services?

We may use location-based services to provide you with information through your wireline or mobile connection to our Sites. If we do so and you have not disabled the location-enabled feature on your device, we may collect geo-location information from your device and we may share that information as described above. This location information is collected in a form that does not contain your contact information and may be used by Cali Trends to provide and improve location-based products and services (including, for example, helping us offer you the location of Cali Trends stores nearby). Our applications may be designed to collect information even if you are not logged into the mobile Cali Trends applications or the Sites. Your device may offer privacy and security settings that allow you to manage how your device and browser share location information with others, as well as how your browser handles cookies and related technologies. Please refer to instructions provided by your wireline or mobile service provider or the manufacturer of your device to learn how to adjust your settings.

How does Cali Trends handle user-generated content?

We may enable users to submit their own content for blogs, customer reviews, discussion forums, message boards and in other features on our Sites. We do not restrict the distribution of personal information that you voluntarily disclose in these public forums, so please be aware that any information you disclose can be collected and used by others. For this reason, we encourage you to refrain from providing or sharing personal information about yourself in blog comment threads, customer reviews, discussion forums, message boards, and other areas where your submissions will be available to the public. We cannot prevent that information from being used in a manner that may violate this Privacy Policy or applicable law.

How do I access or change information available in my account profile?

If you want to change or review the information that we make available about you in your account profile, simply sign on and click on "My Account" on the navigation bar. You will then be able to change information stored in your account profile. Be sure to click "Save" when you complete your changes.

You can also change or access this information by contacting us at  Please be sure to include or have ready your full name, address, phone number and e-mail address.

How do I unsubscribe or opt out?

At various points on our Sites, you have the option to join our email lists and receive information about our products, services and offers. Also, if you provide us with your email address when you register online, update your account, log in, place an order, make a customer service inquiry, choose to receive our emails, participate in a sweepstakes, contest, promotion or survey,  you may automatically be added to our email list and receive marketing or promotional information from us.

To unsubscribe from our email list, click the 'unsubscribe' link at the bottom of the email, or contact us with your request. Email and allow 10 days for your request to be processed. 

However, we will confirm your order by e-mail, and we may need to contact you by phone, e-mail, or postal mail with other questions regarding your order.


Sharing with advertising member networks or select companies

From time to time, we may share your information with members of advertising networks or select companies whose products or services may be of interest to you. These entities may have their own privacy policy in place to govern their treatment of your information. To opt out, please email 

Please be sure to include your full name, email address, telephone number and mailing address in your communications with client services to opt out of sharing with advertising member networks or select companies. Although we will stop sharing your information with advertising member networks or select companies upon receiving and processing your request, for entities who already have your information you will have to opt-out of their marketing communications by contacting them directly.

What are cookies? Do the Sites use cookies or other technologies?

Cookies. Cookies are a browser feature that assign a unique identification to your computer or mobile device. Cookies are typically stored on your mobile device or computer's hard drive and are used by our Sites to help us recognize your browser as a previous visitor, personalize your shopping experience and save and remember any preferences or other actions that may have been set while your browser was visiting our Sites. For example, if you place items in your online shopping cart, we may use cookies to keep those items in your cart for your future access. We may also use cookies to recognize you when you return to our Sites, provide you with access to your account information, and understand your use of our Sites so we can improve the features of our Sites and tailor communications to you. We may also use a cookie to help us confirm your receipt of, and response to, our e-mails and provide you a more personalized experience. Our cookies do not contain your name, address or any financial information.

You can refuse cookies by turning them off in your Internet or mobile browser. In order to disable cookies, please consult your browser's help section for instructions. If you turn off cookies, however, you may not be able to use some of the features of our Sites, and you will not be able to purchase from our Sites, as we will not be able to track your online order. 

Other technologies.

We may use "pixel tags" (also called web beacons, web bugs or clear gifs), which are tiny graphic images that are placed in the code on our Sites and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our Sites and our advertising. We work with service providers that help us track, collect and analyze this information. We use pixel tags, either alone or in conjunction with cookies, to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Sites. This information may include your mobile device or computer's IP address, your browser type, your operating system, date and time information, and other technical information about your computer or mobile device. We may also track certain information about the identity of the website you visited immediately before coming to our Sites as well as the identity of the websites you visit after you leave our Sites.

We may also use Local Shared Objects (sometimes referred to as "flash cookies"), browser web storage (including HTML5) and application data caches. These are used to enhance your user experience, for example, by storing your user preferences and settings, and in connection with animated content on our Sites. These mechanisms operate similarly to browser cookies, but can store data more complex than simple text. To find out more about flash cookies or how to disable them, please click here

By visiting our Sites, you consent to our placement of cookies, pixel tags, Local Shared Objects and other similar technologies on your computer and/or mobile device.

Service providers' use of cookies and other technologies. Cali Trends  also may allow service providers to collect information about your online activities through cookies and other technologies so that these entities can provide services to us. These service providers may use information about your activities on our Sites and other websites and combine that information with other information (such as an email address) to serve advertisements on our behalf across the Internet. Some of these entities may be participants in the Network Advertising Initiative and/or the Self-Regulatory Program for Online Behavioral Advertising. Both of these programs allow users to opt out of ad targeting from participating companies. To learn more, please click here or here To opt out, please click here or


What if I am accessing the Sites from outside the United States?

If you are visiting our Sites from a location outside of the United States, you may be connected to servers located within the United States or in other countries whose data protection laws may not be equivalent to the laws in your country of residence. By providing your information to us, you are consenting to the transfer of your personal information to facilities located outside of your country of residence, and understand that your information will be stored and processed in accordance with U.S. law.

What is "phishing"?

"Phishing" is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email.

How does Cali Trends protect children's privacy?

Cali Trends is concerned about the privacy of young children and our Sites do not knowingly collect any personal information from a child under 13 years of age.

What are my California privacy rights?

Residents of the State of California may request a list of all third parties to which Cali Trends has disclosed personal information during the preceding year for the third parties' direct marketing purposes. If you are a California resident and want a list, you should send a request to

You need to provide the statement "Your California Privacy Rights" in the subject field of your e-mail or on the envelope or post card and in the actual request. For all requests, please include your name, street address, city, state, and zip code. We will not accept requests via the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

What if there are changes to this Privacy Policy or if I have other questions?

We may update the Privacy Policy from time to time. If we make material changes to this Privacy Policy or our information practices change in the future, we will notify you by posting the changes on our Sites. You may wish to check this section from time to time, because by visiting our Sites, you agree to accept these changes to the Privacy Policy. Except as otherwise mentioned herein, this Privacy Policy only addresses the use and disclosure of information we collect from you on our Sites.

If you have any questions about our Privacy Policy, please contact us at 



What if there are changes to this Privacy Policy or if I have other questions?

We may update the Privacy Policy from time to time. If we make material changes to this Privacy Policy or our information practices change in the future, we will notify you by posting the changes on our Sites. You may wish to check this section from time to time, because by visiting our Sites, you agree to accept these changes to the Privacy Policy. Except as otherwise mentioned herein, this Privacy Policy only addresses the use and disclosure of information we collect from you on our Sites.

If you have any questions about our Privacy Policy, please contact us:


Effective as of May 9, 2013.